AUDIENCE

If You Can Only Measure Three Things About Your Audience... Measure These

If You Can Only Measure Three Things About Your Audience... Measure These

These days, we are surrounded by so much data it can be overwhelming. Often, we find ourselves collecting data thinking that it may be useful, but if we never turn it into something actionable, what was the point? If you’re swimming in data, take a deep breath, step back, and consider these three measures as a new starting point to understand and grow your audience.