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Five Marketing Lessons I Learned from Visiting 50 State Capitols (Part One)

Five Marketing Lessons I Learned from Visiting 50 State Capitols (Part One)

Over 15 years, I visited all 50 states and all 50 state capitols. The journey was enriching and taught me a lot about this country and how deeply varied the communities and regions across our nation see themselves, their communities, and their histories. In part one of my reflections on those travels, I look at what I learned about becoming a “super fan” through that experience - and how that learning can transfer over into how we might think about marketing within the arts and culture.