Over 15 years, I visited all 50 states and all 50 state capitols. The journey was enriching and taught me a lot about this country and how deeply varied the communities and regions across our nation see themselves, their communities, and their histories. In part one of my reflections on those travels, I look at what I learned about becoming a “super fan” through that experience - and how that learning can transfer over into how we might think about marketing within the arts and culture.
Be a Polyglot - in Whatever You Do
How many languages do you speak? English? Spanish? Arts? Sports? Finance? Public Relations?
We are chronically guilty of speaking less languages than we need to speak to navigate our work, our life, and our travels. Making an effort in earnest to expand our vocabulary and comprehension outside of our comfort zone takes work, but pays off - whether it’s a matter of learning to speak German before traveling to Berlin or leaning to speak education or production to more effectively partner across departments. But the effort is worth it.