ATLANTA

Gospel Grams - A Case Study on Re-Framing the Message

Gospel Grams - A Case Study on Re-Framing the Message

In 2010, the Alliance Theatre had a remarkable opportunity, staging an all-new gospel score to the hit rock musical Jesus Christ Superstar. With a cast of close to 50, including a chorus of 27 singers hand-picked from church choirs across the Atlanta region, it had the potential to be a huge hit. But how to help an audience understand that the musical they thought they knew would have a new sound? Start a campaign that makes it fun and easy to let your friends know that “everything sounds better with gospel.”